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Isabella Piratininga

Diretora de Tech & Innovation
Ifood

Beyond the Prompt: How to Run Business Without Becoming a Hostage to CTRL C + CTRL V

15/08 · 11:15 - 12:00
Beehive - Innovation Stage

(Exclusive access for Platinum and Enterprise credentials). In the race for agility, many founders are making the fatal mistake of outsourcing the conception of their businesses to algorithms, generating "cut and paste" startups that don't survive the first market challenge. This session dissects how to turn this game around: how to use AI to accelerate operations without allowing it to dictate strategy or value proposition. We will debate the real applicability of technology in validating hypotheses, building MVPs and scaling, but with a clear warning: in a world where AI is accessible to everyone, your only defensive moat is what it cannot create — context, disruptive vision and the solution to complex problems. A practical panel for those who want to lead the new economy with modern tools, but with an authentically human direction.

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

A experiência completa: opening night exclusiva e acessos no Hotel Unique.

Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.

Everything in Enterprise, plus:

  • 8 dias de evento
  • Opening Night exclusiva com Esther Perel
  • Acesso a área VIP
  • Fast Pass para os conteúdos mais disputados
  • Shuttle para deslocamentos durante o evento
  • Networking premium com investidores, founders e executivos
R$ 4.720,00
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ENTERPRISE

Acesso direto a quem decide: networking com investidores e executivos na Business Area.

Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.

Everything in Explorer, plus:

  • 7 dias de evento (exceto opening night)
  • Acesso a Business Area
  • Pista premium nos shows
  • Meeting tool com agendamento de reuniões one-to-one
R$ 2.360,00
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EXPLORER

Nosso passaporte para conhecimento, conexões e experiências.

Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.

Everything in Day Pass, plus:

  • 7 dias de evento (exceto opening night)
  • Sábado e Domingo com inscrição prioritária
  • Acesso aos palcos e trilhas (exceto Business Area)
R$ 1.180,00
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Day Pass

Para quem quer encaixar o SP2B em uma agenda apertada.

Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
  • 1 dia de evento à escolha (terça, quarta ou quinta)
  • Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
R$ 590,00
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Z PASS

Para pessoas jovens empreendedoras dando primeiros passos no mercado.

Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
  • 1 dia de evento dedicado (sexta-feira)
  • Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
R$ 320,00
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