Isabella Piratininga
Isabella Piratininga is the Director of Technological Innovation at iFood, where she leads artificial intelligence initiatives, digital products, and new consumer experiences. With a career spanning companies like iFood, Nubank, and OLX, she operates at the intersection of technology, product, and strategy, transforming emerging trends into impactful and scalable solutions.
Beyond the Prompt: How to Run Business Without Becoming a Hostage to CTRL C + CTRL V
In the race for agility, many founders are making the fatal mistake of outsourcing the conception of their businesses to algorithms, generating "cut and paste" startups that don't survive the first market challenge. This session dissects how to turn this game around: how to use AI to accelerate operations without allowing it to dictate strategy or value proposition. We will debate the real applicability of technology in validating hypotheses, building MVPs and scaling, but with a clear warning: in a world where AI is accessible to everyone, your only defensive moat is what it cannot create — context, disruptive vision and the solution to complex problems. A practical panel for those who want to lead the new economy with modern tools, but with an authentically human direction.