Isabela Rovaroto

Every day, thousands of small businesses turn to EXAME magazine to share their stories. Beyond celebrating achievements, they also open up about the challenges they face. That is why Brazil's leading business media outlet created the reality show Management Reset (Choque de Gestão). In the series, accomplished business leaders visit small companies and help them overcome key obstacles. In this session, we'll revisit one of the most memorable episodes from the first season. Branding expert Monique Evelle worked with a bridal boutique chain to strengthen its brand positioning. The outcome? Join us to discover how a strong brand can transform a business and help entrepreneurs take their companies to the next level. *Sponsored Session – EXAME*