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Ionah Kochen

Vice President of Marketing, Corporate Communications & ESG
Nestlé Brasil

Ionah Kochen is Vice President of Marketing, Corporate Communications & ESG at Nestlé Brazil. With over 30 years of experience in marketing and business leadership, she has built a solid career—much of it at Nestlé itself—where she led strategic divisions such as Infant Nutrition and Nestlé Health Science. In 2022, she took on the role of CMO in Brazil, embracing the challenge of leading some of the company's most iconic brands, including NINHO®, NESCAU®, KITKAT®, and NESCAFÉ®. Named one of the Best CMOs of 2023 by Forbes, Ionah firmly believes in people-centered marketing guided by purpose—that inspires, connects, and strengthens brand reputation.

The Importance of Marketing for the Entrepreneurial Ecosystem

15/08 · 11:00 - 12:00
Belong - Beyond Brands

In this panel, Ionah Kochen, CMO at Nestlé, discusses the importance of marketing for the entrepreneurial ecosystem, drawing from experiences within the company itself.