Inaiara Florêncio

Inaiara Florêncio is a journalist with a postgraduate degree in social media and specialization in political marketing from PUC-SP. She has worked for over a decade in content, creation, and creator economy, following the evolution of influencer marketing since the Orkut days. She is partner and co-CEO of Gana, working at the intersection of culture, creativity, innovation, and new content formats. A feminist and activist, she also works on diversity, inclusion, and education causes. She is a professor, speaker, and columnist at Women to Watch, co-president of Clube de Criação, and recognized as YOUPIX Builders. In 2024, she chaired the Digital Jury at Clube de Criação and in 2025 joined the Social