Heloisa Santana
Heloísa Santana is Executive President of AMPRO, the Brazilian Marketing Experience Association, and one of Brazil's leading voices in Brand Experience. With more than 35 years of experience in marketing and communications, including 18 years dedicated to Marketing Experience, she is an international speaker, author and jury member for leading industry awards, including Cannes Lions, Dubai Lynx, BEA World, Eventex Awards and Effie Awards Brazil. She is recognized for her leadership in innovation, brand experience and the advancement of Brazil's creative industry.
How to Build a Career in Experiential Marketing: Paths, Areas and Opportunities
The conversation will show the different entry points into the market and will help demystify the idea that there is only one professional profile to build a career in Experience Marketing.
Starting is Never from Zero
This panel proposes a reflection on entrepreneurship as historical continuity: no idea is born in isolation, but rather from accumulated knowledge, invisible infrastructures, and collective experiences that precede us. The panel investigates how ancestry, culture, and repertoire shape contemporary innovation. By recognizing that every new project dialogues with previous generations, we discuss responsibility, ethics, and impact. Entrepreneurship, after all, is transforming legacies into possible futures.
Fandom & Communities
How brands, platforms and publishers build communities and what Experiential Marketing can learn to transform connections into relevant and lasting experiences.