Heloisa Passos
Heloisa Passos is the founder and CEO of Trexx, a Brazilian startup at the intersection of blockchain, AI, and gaming. Globally recognized, she is featured on lists such as Forbes 30 Under 30 and MIT Innovators Under 35, in addition to achievements like the Visa Everywhere Initiative and recognition in rankings of women in Web3 and AI.
With training in blockchain from Frankfurt School of Finance & Management and a postgraduate degree in Creative Economy from Centro Universitário Belas Artes de São Paulo, Heloisa works on building new business models in the digital economy, connecting technology, entertainment, and finance to redefine the relationship between fans, creators, and brands.
Crypto assets: the instruction manual nobody gave you
The consolidation of crypto assets in the financial market expands their presence in investment portfolios, payment infrastructure, and corporate strategies. The panel analyzes the current maturity stage of the sector, regulatory advances, the participation of traditional institutions, and the next moves toward integration with the global financial system.