Hellen Albuquerque
Hellen is Creative Development Manager at Getty Images, leading initiatives with the community of Brazilian photographers and videomakers. With over a decade of experience in creative direction, branding, and audiovisual storytelling, she combines her background in journalism and cultural anthropology with the development of visual narratives that reflect behavior, identity, and diversity. She works at the intersection of strategy, community, and creative content creation. A poet, analog photographer, and traveler, Hellen investigates stories through observation and displacement, experiences that expand her repertoire and global perspective.
Scary Movie: Fashion Imagery in the AI World
It has never been so easy to produce images. It has never been so difficult to guarantee their authorship. At this panel, Bruna Bismara and Iago Cruz, digital artists, join Hellen Albuquerque, Creative Development Manager at Getty Images, to discuss how artificial intelligence is transforming the creation, circulation and protection of images in the digital environment. Moderated by journalist André Aloi, from Harper's Bazaar Men, the meeting addresses the challenges of producing authorial work in a scenario flooded with synthetic images, the role of platforms in valuing creators and how initiatives like Getty Images have been developing mechanisms to protect copyright, licensing and attribution in an increasingly automated ecosystem. A debate about creativity, authorship and the new challenges of the image economy in the era of artificial intelligence.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
