Gustavo Greco
Gustavo Greco is founder and creative director of Greco, an independent design company that has been in the market for over two decades, becoming one of the most awarded in Brazil. He was a professor in design courses for over ten years. Gustavo has been dedicated to design dissemination initiatives, having been president of ABEDESIGN (2029-2021) and currently serving on the Council of this institution. In 2019, he was curator of the 13th Brazilian Design Biennial - ADG BRASIL and, in 2026, he once again assumed the general direction of BDA, the country's largest design award. Internationally, he is annually invited to represent Brazil as a juror in awards such as Cannes, D&AD, iF design Award
Powerful Design: Intimacy and Brand Connection
Here we will address design as a powerful marketing tool, consumer psychology, branding not just to transport or contain products, but as a "silent agent" that creates desire and stimulates impulse, the place of power for brands creating intimate relationships. Design that asks the right questions, after all, design as innovation for entrepreneurs is an approach beyond aesthetics, it is the creation of real value for the business, and more than that, it is about talking about the FUTURE. an inspirational panel that uses the lens of design as a different way of looking at the world and its challenges.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
