Gustavo Greco
Gustavo Greco is founder and creative director of Greco, an independent design company that has been in the market for over two decades, becoming one of the most awarded in Brazil. He was a professor in design courses for over ten years. Gustavo has been dedicated to design dissemination initiatives, having been president of ABEDESIGN (2029-2021) and currently serving on the Council of this institution. In 2019, he was curator of the 13th Brazilian Design Biennial - ADG BRASIL and, in 2026, he once again assumed the general direction of BDA, the country's largest design award. Internationally, he is annually invited to represent Brazil as a juror in awards such as Cannes, D&AD, iF design Award
Powerful Design: Intimacy and Brand Connection
Here we will address design as a powerful marketing tool, consumer psychology, branding not just to transport or contain products, but as a "silent agent" that creates desire and stimulates impulse, the place of power for brands creating intimate relationships. Design that asks the right questions, after all, design as innovation for entrepreneurs is an approach beyond aesthetics, it is the creation of real value for the business, and more than that, it is about talking about the FUTURE. an inspirational panel that uses the lens of design as a different way of looking at the world and its challenges.