Gustavo França
Gustavo França, born in Salvador, BA, is an innovative leader in the technology field. He holds a degree in Computer Science from UNIFACS, an MBA in Project Management from FGV, and specializations in Computer Networks and Exponential Innovation. With additional training in Gen AI from MIT and Leadership from the Center of Creative Leadership, he is also a member of the Gartner Research Board. At Gerdau since 1999, Gustavo has held various strategic positions, including IT Manager and leader of the Silicon Valley office, where he drove startups and innovations. Over the past 5 years, he has led Gerdau's digital transformation as Global CIO & CDO.
Beyond Productivity: The Next Frontier of Industry
For decades, industrial competitiveness was measured by the ability to produce more, with fewer resources and in less time. But in a scenario of complex chains, accelerated changes and pressures that go beyond the factory, is this equation still sufficient? Gustavo França and Mario Rachid propose a reflection on the new role of innovation in industry — not only as a productivity tool, but as the ability to anticipate, adapt and generate value without compromising operational safety and reliability.