Guilherme Martins
Guilherme Martins has been the Vice President of Marketing at Diageo Brazil since 2024. He joined the company in 2016, bringing two decades of marketing experience. A Business Administration graduate from Mackenzie, Guilherme has a solid academic background, complemented by a Specialization in Brand Marketing and a Postgraduate degree in CMM from Ibmec.
Prior to his current position, Guilherme held leadership roles at renowned companies such as Natura&Co, General Mills, and Whirlpool Corporation. Throughout his career, he has played key roles in developing marketing strategies, leading teams, and driving the growth of iconic brands across various sectors.
Brands That Understood the Potential of Lifestyle
André Svartman, CMO at Adidas, and Guilherme Martins, VP at Diageo, discuss the power of brands that have successfully connected with lifestyle.


