Guilherme Horn
Guilherme Horn is Head of WhatsApp for India, Indonesia, and Brazil. Horn was an entrepreneur for over 20 years, having founded 6 companies, including ÁGORA and ÓRAMA. He was Innovation Director at Accenture and Strategy Director at BV. Horn was a member of the Board of Directors at Banco do Brasil and invested as an angel in over 60 startups. He is a professor at Singularity University, Endeavor Ambassador, columnist for Época Negócios, author of the bestseller 'The Innovation Mindset' and recently published his new book 'The AI Mindset'
Scaling your business with AI agents on WhatsApp
WhatsApp is no longer just a messaging app — it has become a commerce platform powered by artificial intelligence, where businesses sell, serve customers, and scale within the conversation. In this keynote, Guilherme Horn takes the audience on a journey that starts from the reality everyone knows (WhatsApp as a chat tool) to the future that has already arrived: AI agents that sell, qualify leads, schedule appointments, and close sales autonomously, 24 hours a day. The presentation culminates in a clear call-to-action for businesses of all sizes to adopt the Meta Business Agent — the AI agent for business recently launched on WhatsApp.