Guilherme Arruda

VP of Growth and Strategic Partnerships at Winnin, where he helps major brands build Cultural Intelligence strategies to become more relevant in an attention-first world. With over 20 years of experience in marketing, business, and technology, he has worked at companies like Google, General Motors, and Telefónica, leading growth strategies, digital transformation, and high-impact partnerships. At GM South America, he led regional Marketing, contributing to the country's best EBIT in 10 years. At Google Brazil, for over 11 years, he led verticals including Consumer Goods, Technology, Retail, Automotive, and Agencies.