Greta Paz
Greta Paz is co-Founder and CEO of Eyxo, a content agency that operates communications across ten countries and serves clients such as 99, Didi, Panvel, FQM and Stone. A journalist by training, Greta has dedicated herself to creating content that generates conversations and builds connected, relevant brands. Recently, she sold part of the operation to the Swiss company mci group, which operates in more than 30 countries.
Greta is one of the voices redefining success in the economy and the way of doing business. Since 2018, Eyxo has been a Certified B Corporation, achieving the highest sustainability standards. Greta has also been recognized as Forbes 30 Under 30.
Brazil Beyond São Paulo: Brazilianness and Regionality in the Context of Brand Building
Greta Paz (CEO of Eyxo) and Inaiara Florêncio (from Gana) discuss how regionality, when treated beyond stereotypes, becomes a strategic competitive advantage in a market saturated with global formulas.


