Gregório Luz
Gregório Luz is the co-founder and creative director of BARRA, a fashion brand originating in Espírito Santo. His work focuses on researching local and Brazilian cultural roots as well as popular culture, developing the collections, campaigns, and narratives that shape the brand's identity.
Mad Enlatados – Entranced Earth: The New Brazilian Streetwear, Community and Culture
Brazilian streetwear has evolved beyond being just a trend to become a space for cultural expression, identity, and community building. In this conversation, Luiz Paes, founder of Mad Enlatados, is joined by Felipe Metsavaht, Art Director of Osklen, Eric Cesar, founder of Class, and Gregório Luz, founder of Barra Crew, to discuss how brands and collectives are transforming clothing into platforms for expression, belonging, and dialogue across different communities and territories. At the intersection of fashion, art, and behavior, the session explores how design can foster communities, translate states of mind, and give rise to new business models that place culture at the center of creation.