Giselle Beiguelman
Giselle Beiguelman is an artist and Full Professor at the Faculty of Architecture, Urbanism and Design at USP. She is the author of Políticas da Imagem (UBU Editora, 2nd ed. 2023), and co-author of Tecnologias da Invenção (co-authored w/ Dora Kaufman, Autêntica Ed, forthcoming) and Boundary Images (Minnesota University Press, 2023). Her works are part of collections such as ZKM (Germany), the Jewish Museum Berlin, KADIST (France), MAC-USP, MAR-RJ, and the Pinacoteca de São Paulo. She has received the Latin American Design Award (2023) and The Intelligent Museum award (2022), among others. A pioneer in the field of digital art, she has been using AI in her work since 2020.
eXistenZ: Reality in Times of AI
Artificial intelligence has ceased to be a promise and has become part of everyday life. But how do different generations interpret this transformation? In this conversation, communicator Catharina Doria interviews professor, researcher and artist Gisele Beiguelman in a meeting that brings together two perspectives on the impacts of AI on culture, work, creativity and society. Between the view of someone who follows the evolution of tools in real time and the experience of someone who has been researching the relationships between technology and behavior for decades, the panel proposes a reflection on the present and future of artificial intelligence beyond the hype.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



