Giovanni Rivetti

With a career defined by the intersection of technology, innovation, and creativity, Giovanni Rivetti has established himself as one of the most influential voices in the transformation of modern marketing, gaining global prominence by leading New Content and later working at Accenture Interactive following the agency's acquisition. Recognized for his ability to translate tech trends into narratives that deliver real value to audiences, he has consistently sought to humanize communication through the strategic use of data and digital tools. Currently serving as CMIO (Chief Marketing and Innovation Officer) at Eletromidia, Giovanni leverages this expertise to revolutionize the Out-of-Home ecosystem, leading the integration between the physical and digital worlds to transform the urban journey into a platform for intelligent, creative, and impactful experiences.