Gabriel Garcia
Whisky Marketing Director
Diageo
Gabriel Macruz Garcia is Director of Diageo Brazil's Whisky portfolio. With over 16 years of experience in marketing, he built his career at major consumer goods companies such as Unilever, Mondelēz International, and Diageo. Throughout his trajectory, he led iconic brands across different categories in local and regional roles. At Diageo, he headed businesses including Johnnie Walker, Vodka & Convenience, and the RTD business unit before taking on leadership of the company's Whisky portfolio.
How to Engage by Connecting Big Brands to Epic Experiences
12/08 · 13:15 - 14:00
Belong - LiveX
Edinho Potsch, from Sherpa 42, talks with Gabriel Garcia, from Diageo, about the Johnny Walker project at Lollapalooza and the learning points of experiential marketing.


