Gabriel Andrade
Founder and Artistic & Business Director of Coala Music, the company behind Coala Festival Brazil, Coala Festival Portugal, Coala Records (home to artists including Zé Ibarra, Dora Morelenbaum, Tim Bernardes, Bruno Berle, Bala Desejo and Joaquim), as well as artist management and touring operations for leading Brazilian acts such as Liniker, BK, Tim Bernardes, Rubel and Zé Ibarra. He is also a member of the Multishow Awards Academy, a juror for the Prêmio da Música Brasileira, a member of the Rio2C Music Committee and the SIM São Paulo Advisory Board, and serves as a mentor for the Prêmio da Música Brasileira & BTG Music Incubator and as an instructor for the "Music is Business" course.
Presence is Technology: The Value of the Analog in the Digital Age
In the face of extreme digital dependence, the true resilience of a business lies in its ability to thrive outside traditional platforms. This session explores the "Economy of Presence," discussing how leading brands use the rescue of analog — through sensory experiences and physical communities — as a survival strategy to protect cash flow and solidify customer loyalty. The debate analyzes how diversifying channels and investing in "high-touch" touchpoints transforms companies into real and tangible institutions, ensuring that profit and cultural impact survive technological instabilities or sudden changes in global algorithms.