Gabi Hermanny
Speakers

Gabi Hermanny

Head of Projects ViU
Globo

Gabriela leads the ViU projects team, the area responsible for Globo's social media and influencer marketing commercial strategy, which connects partner brands to Globo's social media ecosystem and creators.

Globo Presents: From Creator to Business - the Creative Economy Going Professional

13/08 · 14:30 - 15:40
Belong - The Human Code

In the attention economy, going viral can be a matter of chance. Building a brand is strategy. Companies look for creators who combine reputation, consistency, and the ability to generate results. What distinguishes those who live off audience from those who create long-term value?