Fred Gelli

Fred Gelli is co-founder and CEO of Tátil Design, a branding, design, and innovation consultancy that crafts brand strategies and experiences that generate value for business, people, and society. With a 35-year trajectory, Tátil has won over 200 national and international awards, including the iF Design Award, IDEA (USA), Caboré, Cannes Lions, and D&AD. Fred developed the brand for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors for the Paralympic Opening and Closing Ceremonies. He is considered by Fast Company Magazine as one of the 100 most creative people in the world and by Design Week as one of the ten most influential designers.