Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, a branding, design, and innovation consultancy that crafts brand strategies and experiences that generate value for business, people, and society. With a 35-year trajectory, Tátil has won over 200 national and international awards, including the iF Design Award, IDEA (USA), Caboré, Cannes Lions, and D&AD. Fred developed the brand for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors for the Paralympic Opening and Closing Ceremonies. He is considered by Fast Company Magazine as one of the 100 most creative people in the world and by Design Week as one of the ten most influential designers.
From Legacy Comes the Future: The Rebranding of AXIA
The rebranding of AXIA Energia combines legacy and innovation. Learn about the decisions, challenges and lessons behind the transformation of the largest renewable energy brand in the Southern Hemisphere. *AXIA Sponsored Session
Powerful Design: Intimacy and Brand Connection
Here we will address design as a powerful marketing tool, consumer psychology, branding not just to transport or contain products, but as a "silent agent" that creates desire and stimulates impulse, the place of power for brands creating intimate relationships. Design that asks the right questions, after all, design as innovation for entrepreneurs is an approach beyond aesthetics, it is the creation of real value for the business, and more than that, it is about talking about the FUTURE. an inspirational panel that uses the lens of design as a different way of looking at the world and its challenges.