Francine Marcheto
Speakers

Francine Marcheto

CMO
Movida

Marketing executive with more than 20 years of experience in the retail and services industries. She currently serves as Chief Marketing Officer (CMO) at Movida Car Rental, where she leads the company’s brand and communications strategy. She spearheads the “Movida por Você” campaign, reinforcing the company’s commitment to placing customers at the center of every decision and consistently delivering the best possible customer experience

In the Heights or on the Street Corners: Experience and Social Impact in the Construction of Narratives

12/08 · 11:15 - 12:15
Belong - LiveX

In this panel, marketing leaders from Movida and Vibra discuss the use of activations and experiences as a way to build identity at major events and before thousands of consumers.