Francesca Ciafrè
Francesca Ciafrè is Marketing Director at EssilorLuxottica in Brazil, where she leads the company's marketing strategy and strengthens the connection between consumers and brands such as Ray-Ban, Oakley, and Vogue Eyewear. With over 20 years of experience in marketing and business management, she built a career in the food, beauty, and fashion sectors, working at global companies and contributing to the growth of brands like Garnier, Nutella, and Kinder in Italy. Currently, she is responsible for the strategy and management of EssilorLuxottica brands for the Brazilian audience. Highlights of her work include launches such as Ray-Ban Meta smart glasses and Oakley Plantaris SQ in Brazil.
Back to the Future: New Technologies Shaping Behavioral Trends
From the rise of smart glasses to wearables becoming increasingly integrated into everyday life, technology is redefining how we relate to our bodies, fashion, and urban spaces. Moderated by Luigi Torre of ELLE Brasil, this conversation brings together Francesca Ciafrè, Marketing Director for Professional Solutions Brazil at EssilorLuxottica, and creative directors Felipe Matayoshi, from PACE, and Lucas Leão, founder and creative director of the brand bearing his name, to discuss how innovation, design, and human behavior are transforming the fashion industry. From the evolution of materials and new design possibilities enabled by emerging technologies to the influence of streetwear on new consumption habits, and the ways iconic eyewear brands are incorporating artificial intelligence, augmented reality, and other digital tools into product development, campaigns, and consumer engagement, this session explores the trends set to redefine the relationship between fashion, technology, and lifestyle in the years ahead.