Flavia Toledo
With a degree in social communication, a postgraduate degree in socio-psychology, and over 20 years of experience in market research, Flávia Toledo has completed 10 years at Globo leading a team whose mission is to connect the company's assets to brands and advertisers who wish to establish genuine connections efficiently with Brazilians.
Globo Presents: Attention Revolution *Globo Sponsored Session
The digital age has revolutionized the way we consume media, requiring new approaches to understand consumer behavior and create more effective and relevant communications. In a world where consumers are constantly bombarded by advertising messages, standing out has become more difficult and essential than ever. The research covers everything from the fundamentals of attention to how to increase the return on your advertising investments.