Fernando Medeiros
Fê Medeiros lives a solid phase of consolidation as a sports communicator and
Reference in healthy lifestyle. With constant presence in projects aimed at
Sport and well-being, he has stood out for his versatility as a presenter and
For the genuine connection with the public.
In digital, the YouTube channel has become a central content platform, where
Shares reflections on basketball/sports.
In parallel, Fernando is the creator and presenter of Central do Basquete, a project that
Has been gaining relevance and audience.
In 2026, he continues to expand his role as a voice of sport in the country, uniting
Information, emotion and purpose in different formats and platforms.
Gen Z: Living Is My Algorithm
Brands that position themselves with purpose and storytelling that attract new generations. What they teach us about consumption focused on being and living instead of just having. Market driven by technology, authenticity and future. Is Generation Z really redefining the relationship with alcohol, with nightlife, with fun? What experiences are they looking for? Natural ingredients and family farming, consciousness? Or just hype? What factors are behind the change in consumption among new generations?