Fernando de Holanda Barbosa Filho
Researcher at the Brazilian Institute of Economics of the Getulio Vargas Foundation (FGV-IBRE) since 2006. Graduated from the Federal University of Rio de Janeiro (UFRJ) in 1998, with a master's degree in Economics from the Graduate School of Economics of the Getulio Vargas Foundation (EPGE-FGV) in 2001 and from New York University (NYU) in 2005, and a PhD in Economics from New York University (NYU) in 2006. He served as Secretary of Public Employment Policies at the Ministry of Economy between 2019 and 2021 and Deputy Secretary of Economic Policy at the Ministry of Finance in 2015. His recent work focuses on labor market, productivity, human capital, development, and economic growth.
Reinvented, Replaced and Extinct: Is Your Job on the List?
Some professions have already disappeared, others have been profoundly transformed, and many still do not know exactly what their future will be. This panel proposes to analyze patterns of change in the labor market in the face of the advancement of artificial intelligence.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



