Fernando
Active in the market since 2003, developing proprietary projects in the entertainment segment and serving major brands. With experience in business development, he led, in 2017, the merger process that gave rise to V3A, an agency that now has over 200 employees, offices in Rio de Janeiro, São Paulo and Brasília, as well as extensive international experience, with projects carried out in more than 200 cities and 25 countries. As CRO of V3A, Cachinho leads the company's growth strategy and business development, bringing major brands such as Vale, Globo, L'Oréal and Banco do Brasil closer to projects and experiences capable of generating impact and value for their businesses.
The Return of Live Events: What Do We Seek When We Choose to Be Together?
Why, in an increasingly digital world, have in-person experiences gained new value? The conversation will cross-reference data, behavior, and the perspective of those who create experiences to discuss what people seek when they choose to leave home, be together, and dedicate their time to a live experience.