Fernanda Lobão
Endeavor Entrepreneur, I started my career at major companies like Grupo Globo, Claro, and Oi, accumulating 15 years of experience in marketing, business, and communications leadership positions. In 2015, I left the corporate market to co-found Go4it, a startup focused on combining technology and sports to bring innovation to the market. I served as CMO and developed the venture building division focused on games and eSports. We led growth through acquisitions and strategic partnerships, creating the eSports Brasil Award with Globo and cases like Flamengo eSports and Gamelanders. In 2018, I co-founded Final Level Co., which started focused on content for the gaming universe and today
Masters_Energy and High Performance Management
What does a manager need to know about how to create and sustain a high-performance company? Samba school drum corps, sports teams and high-performance management. At what point do these universes converge? We hope in this meeting to create simple analogies to explain complex concepts, experiences that can effectively help managers in their daily challenges. Among the topics covered are: which indicators should be used to increase your company's efficiency; or your drum corps formation, how to maintain constant focus on results (or output); how to make subordinates transform into members of highly productive teams, the importance of motivation and employee training.