Fellipe Ventura
Fellipe Ventura is a Strategic Account Executive at LinkedIn, partnering with some of the largest organizations across Latin America to drive growth through innovative marketing strategies, data-driven insights, and technology. His work focuses on helping brands strengthen their market presence, accelerate business outcomes, and build meaningful connections with professional audiences.
LinkedIn Summit - B2B Influence - Brand Built from the Outside In
The employee network of a company reaches 12x more people than the official page. An executive's voice engages 4x more than any other brand content. And 82% of B2B buyers say that creator content influences their decision. Companies spent decades building brands from the inside out, with guidelines, approvals and official channels. The 2026 buyer trusts the inverse path: the person, not the logo. Mercado Libre and Dell show how they transformed the organizational chart into a media plan, what unlocks an influence program within a large company and which number to present when the CFO asks if this turns into pipeline.