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Felipe Vassão

Music Producer
Felipe Vassão

Felipe Vassão is a music producer with over 30 years of experience and a Latin Grammy winner for his work with Emicida, Jota.Pê, and Chitãozinho & Xororó, along with awards at Cannes Lions. He has collaborated with artists like Elza Soares, Pitty, Pabllo Vittar, and Liniker. In 2005, he co-founded LOUD, a advertising audio giant he led for 17 years. Since 2021, he has been creating content on music, AI, and creativity, amassing over 840,000 followers across Instagram and TikTok. Studying the intersection of music and AI since 2011, he is currently a Brand Ambassador for Moises.ai.

Music, Me, Myself and Robot? What is Mirror For the Entrepreneur

15/08 · 15:40 - 16:25
Belong - The Human Code

Entrepreneuring with AI involves optimizing processes through the use of technology. How to maintain originality and avoid standardization? In this panel, we seek inspiration from the musical creative process that can serve as a mirror for entrepreneurship. Felipe Vassao, DJ Meme and Charles Gavin enter the universe of musical creation and talk about tools, market and other aspects of AI use in music. Is the market starting to truly value more the story, human authorship and curation? Has technical execution become generic? What sounds, tips, do we bring to your company?