Felipe Silva
Executive Creative Director (ECD) at Blast (Wieden+Kennedy group), focused on redefining Brazilian advertising. Co-founded Gana, an independent agency that became a reference in diversity and Black identity. Committed to democratizing the creative industry, he founded Escola RUA, the first free creativity school for youth from underprivileged communities. He is a TEDx speaker and father to Murilo. Named one of the 3 most admired marketing professionals in Brazil (SCOPEN), Creative Director of the Year (PropMark), and Caboré finalist, he is part of the Brazilian Marketing Hall of Fame. Has served as a juror at festivals including Cannes Lions, D&AD, One Show, Clio, and El Ojo over the past two
Creative Destruction: What Is Lost, What Is Built
Every wave of innovation carries a paradox: to create, something that already existed must be destroyed. This idea is not new. It is the foundation of how we have understood the advancement of technology and economy for decades: who wins and who loses when the world changes direction. The panel articulates entrepreneurship and creation from this tension: to innovate is inevitably to replace, but it can also regenerate. To be an entrepreneur, in this sense, is to make peace with what needs to die for something new to be born.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
