Felipe Matayoshi
Felipe Matayoshi is a designer, founder and creative director of PACE, a Brazilian brand recognized for its authorial approach that connects contemporary design, performance and cultural heritage through the concept of "Brazilian Okinawan Design". His work explores the intersection between fashion, product and narrative, transforming memories and identity into collections with a global language. Throughout his career, he has collaborated with international brands and been recognized in lists such as Forbes Under 30 Brazil and GQ's "Men of the Year". In 2026, he became the first Brazilian to assume creative direction of a global On collection, signing the LN1 – Lane 1 line.
Back to the Future: New Technologies Shaping Behavioral Trends
From the rise of smart glasses to wearables becoming increasingly integrated into everyday life, technology is redefining how we relate to our bodies, fashion, and urban spaces. Moderated by Luigi Torre of ELLE Brasil, this conversation brings together Francesca Ciafrè, Marketing Director for Professional Solutions Brazil at EssilorLuxottica, and creative directors Felipe Matayoshi, from PACE, and Lucas Leão, founder and creative director of the brand bearing his name, to discuss how innovation, design, and human behavior are transforming the fashion industry. From the evolution of materials and new design possibilities enabled by emerging technologies to the influence of streetwear on new consumption habits, and the ways iconic eyewear brands are incorporating artificial intelligence, augmented reality, and other digital tools into product development, campaigns, and consumer engagement, this session explores the trends set to redefine the relationship between fashion, technology, and lifestyle in the years ahead.