Felipe Matayoshi
Felipe Matayoshi is a designer, founder and creative director of PACE, a Brazilian brand recognized for its authorial approach that connects contemporary design, performance and cultural heritage through the concept of "Brazilian Okinawan Design". His work explores the intersection between fashion, product and narrative, transforming memories and identity into collections with a global language. Throughout his career, he has collaborated with international brands and been recognized in lists such as Forbes Under 30 Brazil and GQ's "Men of the Year". In 2026, he became the first Brazilian to assume creative direction of a global On collection, signing the LN1 – Lane 1 line.
Back to the Future: New Technologies Shaping Behavioral Trends
From the rise of smart glasses to wearables becoming increasingly integrated into everyday life, technology is redefining how we relate to our bodies, fashion, and urban spaces. Moderated by Luigi Torre of ELLE Brasil, this conversation brings together Francesca Ciafrè, Marketing Director for Professional Solutions Brazil at EssilorLuxottica, and creative directors Felipe Matayoshi, from PACE, and Lucas Leão, founder and creative director of the brand bearing his name, to discuss how innovation, design, and human behavior are transforming the fashion industry. From the evolution of materials and new design possibilities enabled by emerging technologies to the influence of streetwear on new consumption habits, and the ways iconic eyewear brands are incorporating artificial intelligence, augmented reality, and other digital tools into product development, campaigns, and consumer engagement, this session explores the trends set to redefine the relationship between fashion, technology, and lifestyle in the years ahead.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA