Felipe Malta
Founder and CEO of F/Malta, one of Brazil's leading live marketing agencies. For nearly 3 decades, he has been transforming events into strategic platforms for relationship building, brand positioning, and business generation for companies such as TikTok, Live Mode, VTEX, iFood, Cimed... He also serves as a Board Member at AMPRO and as an international juror for awards that recognize excellence in live communication and brand experience. With a background in Communication and Marketing and executive programs completed at Harvard Business School and Future Today Institute, Felipe combines creativity, strategy, and operational excellence to build experiences that move people and generate lasting impact
Experience Marketing Without Complications: What It Is, What It Isn't, and Why It's Trending
Why is Experience Marketing still confused with events and activations? The conversation broadens the perspective on a discipline that connects strategy, journey, culture and business and gains relevance as brands seek more meaningful relationships with people.