Fê Paronetto
Fernanda Paronetto, better known as Fê Paronetto, is CEO of Just Real Moms – one of Brazil's largest portals dedicated to children and maternal-child topics, founded in 2012. With over 55 expert columnists and a qualified audience, Fê also founded JRMBizz, the first and only Business & Connections Hub in the sector, in addition to creating and leading the Just Real Moms Business Summit, the main B2B event in the children's segment in the country, heading into its 3rd edition on August 19th this year.
ESPM Summit - Far Beyond the Niche: Women Also Pursue Entrepreneurship for Growth
Women occupy an increasingly relevant space in the creation and transformation of companies, but still face barriers in accessing capital, networks of influence, technology, and decision-making positions. The session discusses how to strengthen female entrepreneurship, expand opportunities, and create more favorable environments for the growth of women-led businesses. The conversation also addresses leadership, innovation, brand building, and strategies for scaling companies with economic and social impact.