Fê Lopes
Clinical psychologist and psychoanalyst, trained in Psychoanalysis of Parenthood and Perinatality at Instituto Gerar, and in Psychology and Ethnic-Racial Relations at Instituto Amma Psique e Negritude. She provides therapy for adults and children, teaches classes, conducts training sessions and lectures at schools, companies and events on topics including perinatality, psychology, racial relations and diversity. She is co-creator of the Introduction to Racial Literacy Course at Instituto Aripe, the Igbaya Project – Black Breastfeeding Support (@amamentacaonegra), and Black Breastfeeding Support Week. Additionally, she is co-author of Psy(co), a podcast about psychology and pop culture.
The Economy of Well-Being: Care as a Business Model
The appreciation of care and well-being practices has ceased to be a marginal trend to become an economic and cultural force. Amid the pressures of entrepreneurship — high performance, uncertainty and overload — care emerges not only as an individual demand, but as an organizational asset. This panel proposes to discuss how the wellness economy is reshaping markets, corporate cultures and leadership models, integrating mental health into the daily life of companies. Care thus becomes a strategy for human and business sustainability. Entrepreneurship, in this scenario, is realizing that the health of those who do is the health of what is done.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



