Fatima Pissarra
Fatima Pissarra is founder and CEO of Mynd, the largest influencer marketing and entertainment agency in Latin America, and CEO and publisher of Billboard Brasil. A psychologist, journalist, and marketing professional, she has accumulated over 25 years of experience, with stints at companies such as Claro, Terra, Nokia, and VEVO. She founded Music2! in 2012 and Mynd in 2017. She is the author of the book Profissão Influencer and has been recognized by rankings such as Bloomberg Línea, Women to Watch, and Game Changers, establishing herself as one of the leading figures in communication, entertainment, and the creator economy in Brazil.
Cultural Shift: How São Paulo Transformed Culture into Large-Scale Policy
The Virada Cultural, one of the largest free festivals in Latin America, goes beyond artistic programming: it has become a platform for urban occupation, democratization of access to culture, and economic development. Understand how major cultural events can strengthen the creative economy, revitalize territories, and transform the way people live and occupy the city.