Fátima
Fátima Pissarra is a psychologist, journalist, marketing professional, and CEO of Mynd, Brazil’s leading influencer marketing and entertainment agency. With more than 25 years of experience, she has held positions at major companies such as Claro, Terra, Nokia, and VEVO, and was among the pioneers of the internet in Brazil. An entrepreneur, she founded Music2! in 2012 and co-founded Mynd in 2017 alongside Preta Gil and Carlos Scappini. Recognized as one of Latin America’s leading experts in digital marketing and influencer strategy, she has received several industry accolades, including Women to Watch, Game Changers, and Bloomberg Línea’s list of the 500 Most Influential People in Latin America.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel
- Access to VIP area
- Fast Pass for the most in-demand sessions
- Shuttle service during the event
- Premium networking with investors, founders, and executives
Enterprise
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- Access to Business Area
- Premium show floors
- Meeting tool with one-to-one meeting scheduling
Explorer
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 7 days of event (except opening night)
- Saturday and Sunday with priority registration
- Access to stages and tracks (except Business Area)
Daypass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
- Access to stages and tracks on the chosen day (except Business Area)
Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and tracks on Friday (except Business Area)
