Facundo Guerra
Facundo Guerra is a food engineer, international journalist, political scientist (master's and doctorate from PUC-SP), and entrepreneur. Since 2005, he has transformed São Paulo's cultural and entertainment scene with projects such as Vegas, Z Carniceria, Lions Nightclub, Club Yacht, Cine Joia, Riviera, Mirante 9 de Julho, Bar dos Arcos, Blue Note SP, Frank Bar, Infini, and Love Cabaret. He also created the Altar hotel, participated in the 6th season of Shark Tank Brasil, hosted the shows Shaking the Bar and Divã de CNPJ, and authored the books Empreendedorismo para Subversivos and São Paulo, Eixo Z. He has received numerous awards for his contribution to entrepreneurship and the city of São Paulo.
The Economy of Encounter
What makes someone leave home when (almost) everything already arrives at your door. Multi-entrepreneur Facundo Guerra, who has opened more than 30 venues and reinvented nightlife in São Paulo, is interviewed by journalist Fernando Luna about the business of getting people to leave home: hospitality, city life and social health in digital times. *Sponsored Session C6