Fabiana Manfredi

Fabiana Manfredi has over 24 years of experience in the advertising market. In September 2024, she was announced as CEO of Impulso, a media solutions company of the RD Saúde group, with the mission of consolidating the company as the main Retail Media player in the wellness, beauty, and health segments of the national market. Part of the expansion strategy involves the operation's digital out-of-home (DOOH) solution, which has more than 10,000 digital screens in 3,500 Raia and Drogasil pharmacies. Before her current challenge, the executive led business units at companies such as Mercado Ads from Mercado Livre and X (formerly Twitter); and worked in the media area of award-winning global agencies