Fábia
Fábia Juliasz is a reference in business management in the data field, with 25 years of experience connecting strategy, technology, and consumer knowledge to generate growth and innovation. She is CEO of Marketdata Match, a leading consulting firm in CRM and data, where she drives the application of artificial intelligence in business transformation. Board member at ABAP and CENP, she actively engages in social impact initiatives and wildlife protection.
LinkedIn Summit - Reach Is Easy, Trust Is Hard: Marketing in the Age of Trust
Reaching millions of decision-makers has never been so cheap. And B2B selling has never been so difficult. A deal takes 272 days to close, more than twenty people weigh in, and 40% of deals don't go to the competitor: they die from indecision. The buyer isn't looking for the best supplier. They're looking for the most defensible one. Oracle, Market Data, and LinkedIn discuss the anatomy of this mistrust: who are the invisible decision-makers who veto without ever taking a call, why a peer recommendation beats price, and how to build the only asset that a media budget can't buy. Trust is a system. This panel shows the layers.