Eduardo Ferreira
Executive specialized in integrating strategy, operations, data, and technology within large-scale media ecosystems. Works by connecting the entire value chain—from content production and distribution to monetization, analytics, and performance—transforming complex operations into data-driven platforms focused on governance and sustainable revenue growth. Combines executive vision, operational excellence, and the ability to align business, product, engineering, and advertising to accelerate transformation and value creation in multiplatform environments.
Globo Presents: Performance, Data and AI – and Creativity, Where Does It Fit In?
Artificial intelligence already produces, segments, tests and optimizes campaigns at scale. When technology becomes accessible, it may cease to be a differentiator. What starts to distinguish a brand is that which no algorithm can replicate: a worldview capable of creating meaning and relevance.