Eduardo Donato
Eduardo Donato is Partner & Chief Digital Officer (CDO) at d.Propósito. With a solid career in large companies and extensive experience in the retail, technology, and digital transformation sectors, he leads initiatives that connect strategy, innovation, relationships, and execution to drive sustainable business growth and generate positive impact.
Lab: What deserves to be transformed? [by BlastU]
*Registration only for Platinum and Enterprise credentials. Sign up in our app starting July 22, 2026* Most projects start by asking "what are we going to create?". This Lab starts with a different question: "what deserves to be transformed?". Fabia Toqueti Pace invites participants to test, in their own projects and decisions, a method that treats design as a way of deciding — not producing. Each person brings a real project and goes through a filter of questions: does it deserve to exist? does it improve someone's life? will we be proud of it in 20 years? More than a methodology, a way of thinking about relationships before thinking about objects.