Dilma Campos

In this panel, we will talk about a feeling that many women know well: being in constant motion and still feeling a persistent, deep, and hard-to-explain tiredness. More than talking about exhaustion, the proposal is to understand the causes of this wear and tear, reflect on the way we live today, and discuss paths to build a routine with more energy, presence, and balance.

Technology expands possibilities, accelerates processes and democratizes tools. But is that enough to innovate? The conversation will discuss the role of repertoire, creativity and context reading in building ideas capable of generating relevance and transformation for brands and businesses.

Entrepreneurship, in its most essential form, is an act of care—for the present, for those who came before us, and for what is yet to come. This panel invites participants to return to the beginning: before strategy and business models, there is always a need, a desire, or an urgency to survive. The line between necessity-driven and opportunity-driven entrepreneurship is far thinner than it may seem. More often than not, they are the same driving force, simply described in different ways. It is a signal that, before any planning begins, points to where our energy is meant to go. From this perspective, entrepreneurship is about learning to recognize that signal—and having the courage to follow it.