Denise Medolla
Denise Medolla is Partner and Business Director at Casa 96, an agency specialized in Brand Experience, promotional campaigns, and brand activations. For over 25 years, she has developed strategies that combine creativity, consumer behavior, and business results for major brands. She holds a master’s degree in Communication and three MBAs in Marketing, Neuroscience, and Communication. She is a board member at AMPRO, a member of GAN, the Client Service and Business Group, and also works as a professor. She believes in the combination of strategic intelligence, creativity, and human connection.
From Activation to Relationship: Building Omnichannel Experiences
Consumers don't separate channels. Why do brands still separate them? The conversation will discuss how to integrate touchpoints, disciplines and technologies into a more fluid, relevant journey capable of building relationships beyond a one-off activation.
Connecting Creativity: The Intelligence Behind Brand Experiences
How creativity, background, strategic intelligence, and human sensitivity keep turning experiences into results, even in an AI-driven market.


