Denise Garrido
DENISE GARRIDO - CEO and Founder
Advertising professional with over 28 years of experience in advertising, branding and live marketing, Denise Garrido leads ATENAS.ag's business strategy, connecting executive vision, creativity and cultural intelligence to build brands through relevant and proprietary experiences. At the helm of the agency, she led the strategic repositioning that consolidated the Branding Experience concept, strengthened the company's international expansion and drove achievements such as the WME EQUAL Seal. Under her leadership, ATENAS.ag has accumulated dozens of national and international recognitions, including awards at AMPRO, Effie, BEA and Cannes Lions. Recognized
The Future Needs to Be Imagined Before Being Understood
How experiences transform trends, technologies and imagination into possible futures. Reports describe futures. Experiences allow people to enter them. The panel discusses how foresight, cultural intelligence, XR, storytelling and live marketing can create small prototypes of the future, allowing brands and audiences to feel, test and question what does not yet exist.