Dênis Matos
Dênis Matos has over 15 years of experience in strategy, communication, and behavior, working across financial, beauty, telecommunications, aviation, and consumer goods sectors. He has led strategy projects involving trends and behavior, combining qualitative, quantitative, and digital methods.
A journalist and specialist in Psychoanalytic Semiotics, he worked at Accenture Song Chile — a period during which he also earned a Master's in Gender and Culture Studies from the Universidad de Chile.
At Droga5, as Head of Intelligence, he blends human sensitivity and data to help brands find relevant spaces in culture.
The Impact of "Click to Buy" on Our Wallets (and the Economy)
The shift from cash to digital payments—driven by digital wallets, digital banks, QR codes, and instant transfers—has reduced friction, accelerated consumption, and made everyday transactions virtually invisible. At the same time, it has increased transaction traceability, personalized offers, and the use of data for credit and marketing. This panel explores how digital money has reshaped our perception of spending, debt, and value, and how financial platforms are influencing consumer behavior, financial inclusion, and economic control.