Déborah Oliveira
Déborah Oliveira is a journalist and media executive specialized in technology, innovation and business, with over 20 years of experience. She is currently Director of Content, Intelligence and Digital at IT Forum/IT Mídia, leading editorial strategies, market intelligence and digital channels. She also served as Marketing Director of the company and CCO at Itaqui. She worked at Plusoft as Marketing Director. She holds a degree in Journalism from PUC-SP, with specializations in Marketing from Anhembi Morumbi and ESPM. Awarded by Cecom (2018, 2019 and 2020), she was recognized as Technology Personality in 2025 and is co-author of the book 'From Computing to IT'.
Behind the AI: How companies are structuring data to make better decisions
Before artificial intelligence can generate value, it requires infrastructure and methodology. Structured data, governance, and scalable architecture are just a few factors. In this panel, Buffon explains how large Brazilian organizations are preparing their foundations for smarter decision-making. A practical and strategic look at data maturity, real-world challenges, and what separates experimentation from competitive advantage.