Débora Emm

(Exclusive access for Platinum and Enterprise credentials). Traditional Soft Power is being challenged and global capital has begun to look toward where resilience is tested daily. Brazil is not just a hub of creativity; it is the largest laboratory of efficiency on the planet. This session dissects "LatinoCore" and "Jeitinho Brasileiro": our unbeatable capacity to operate in chaos and transform territory, culture and identity into infrastructure of value and innovation. We will debate why success references will no longer come only from the North, but from a South that understands that narrative is a strategic asset. A dialogue between global capital, social science and technological ancestry to reveal how Brazilian companies are dominating international markets with leaner, more profitable models that are connected to reality.