Daniela Ocampo
Daniela Ocampo is the comedy genre director at TV Globo, a position she assumed in June 2026. A screenwriter and TV Globo employee since 2010, she is also an actress, director, and was a theater teacher at Tablado for 18 years.
At Rede Globo, she wrote programs such as "Os Caras de Pau", "Esquenta", "Tá no Ar: A tv na tv" and many others. For 3 years she was artistic supervisor of Globo's comedy shows: "Fora de Hora", "Zorra", "Choque de cultura show", "Escolinha do professor Raimundo", "Isso a globo não mostra" among others. She created the programs "Cada um no seu quadrado" with Paulo Vieira and Fernando Caruso, "Sinta-se em casa" with Marcelo Adnet, "Sterblitch não tem um talk show" and much more.
Summit Globo - Influence and Brazilianness: the power of cultural overflow
The most relevant stories from Brazil rarely remain restricted to a single territory, platform, or audience. This panel investigates how behaviors, languages, and cultural expressions cross geographic and media boundaries, generating identification, conversation, and influence. A discussion about regionality, social listening, and the power of Brazilian narratives to mobilize the country.