Daniela Graicar
Co-founder of Clube Aladas and MentorEla, initiatives dedicated to strengthening women's leadership and entrepreneurship. Her journey in this purpose was born from a personal promise: upon completing 20 years of entrepreneurship, she decided to dedicate part of her experience to supporting other women in their leadership, career, and business challenges. A journalist by training and entrepreneur by vocation, she is founder and co-CEO of PROS agency, where she works with strategic communication, spokesperson training, reputation management, and crisis management. She serves as director of the WOB seal – Women on Board and director at FIESP, contributing to initiatives focused on the development of
Where Algorithm Meets Memory: Data as a Source for Affective Brands
How do emotional brands stay relevant in an algorithm-driven world? Leaders of such brands discuss the balance between technology and brand positioning.
Exhausted and Productive
In this panel, we will talk about a feeling that many women know well: being in constant motion and still feeling a persistent, deep, and hard-to-explain tiredness. More than talking about exhaustion, the proposal is to understand the causes of this wear and tear, reflect on the way we live today, and discuss paths to build a routine with more energy, presence, and balance.