Cláudio Rawicz
Born in Belo Horizonte (MG), Cláudio Rawicz holds a degree in Journalism from UniBH and a specialization in Corporate Communication from Syracuse University in the United States. He began his career at Fiat, working in several companies within the group, such as Fiat-GM Powertrain, Fiat Powertrain Technologies, and Iveco, including a period at the headquarters in Italy. Later, he led communications at CNH Industrial, advanced to communications director of Renault Group in 2013, and in 2018 became communications director at Audi do Brasil, where he integrated marketing and public relations areas, being recognized by Forbes Brasil as one of the ten best CMOs in 2021. He has been at Volkswagen since 2023
How to Generate Value in Large Sponsorship Investments
iFood, Volkswagen and Globo reveal the behind-the-scenes of high-impact investments in established events and territories, such as national football. An essential discussion about how brands and the country's largest media ecosystem co-create multiplatform strategies to unfold these assets, maximize reach and transform major sponsorships into real business results.